Shopping center has established a pay-as-you-wear outfit rental agency – in an effort to target millennial shoppers.
Called Style Trial, the pop-up service from Shepherd’s Bush, west London, empowers fashion lovers to employ designer clothing and accessories for a week.
A total of 100 things are on offer, such as a Christopher Kane apparel worth2,800 for #140 per week and a #160 Alice Temperley apparel for #40.
Shopping center has established a pay-as-you-wear outfit rental agency – in a bid to target millennial shoppers
A # 750 Mulberry handbag that is coveted can set you back #60 over seven days.
All things are loaned by fashion labels.
‘During a season with numerous social events, the new rental collection provides an effortless, cost-effective way to stay up to speed with the latest trends or flaunt an individual off designer thing that would normally be out of reach,’ The Times reported that the shopping center as saying.
The trial follows a Westfield report that revealed that one in five individuals were interested in renting out of their favorite store – a figure that increases to one.
Called Style Trial, the pop-up service from Shepherd’s Bush, west London, empowers fashion lovers to hire accessories and designer clothes for a week
Millennials were curious about the thought – with nearly half (46 percent) of 25-34-year-olds interested in renting.
Equipment topped the record percent, followed by cars at 10 percent, consumer electronics at 15 at 16 percent.
Additionally, it revealed that a fifth of UK shoppers would be willing to shell out #200 or more a month on clothing rent vouchers that were unlimited.
Titled ‘ We Shop Now: What is Next?’ , the report estimated the rental economy has the capacity.
‘Consumers are already accustomed to the “sharing economy”, tapping into Uber for transport, and Airbnb for lodging,’ the report stated.
‘Individuals are increasingly interested in retailers embracing this tendency’
Based on the poll of Westfield, Helen Dickinson told The Times: ‘This record is further proof that we store in the united kingdom is basically changing.
‘Advertisers are adapting their businesses and enhancing the expertise in shop to meet with customer demands.’